Hi there 👋 !

I’m Estela Franco, a Web Performance and Technical SEO Specialist. I’m passionate about web development, web standards, and rock music. Here on my blog, I share thoughts on WPO, SEO, JavaScript, and web standards.

I currently work as a Technical Architect in Web Performance at Shopify. I’m also a Google Developer Expert in Web Technologies and a co-organizer of the virtual meetup PerformanceObserver.

You can also follow me on Bluesky, Mastodon, or LinkedIn, where I also share content.